Emerging markets
Where the model works best.
Mobile-first audiences, limited card penetration, and carrier billing that reaches everyone. These conditions make games-as-a-VAS a uniquely strong fit. We've built around them since 2017.
5
Key Regions: MENA, Africa, South & SE Asia, LatAm
DCB
Direct carrier billing where cards don't reach
9
Localisation languages
No ads
Clean, compliant, AYCE model
Mobile-first users
Phones are the primary, often only, computer. Games meet people exactly where they already are.
Billing without cards
Direct carrier billing and operator bundles monetise users who can't or won't use credit cards.
Underserved by app stores
Lower Google Play penetration leaves a gap that VAS distribution fills profitably.
Trustworthy by design. We measure what matters — engagement, retention and revenue, and we hold content to operator codes of conduct. No misleading promos, no dark patterns.
Planning a launch in an emerging market?
Tell us the market and the service. We'll map content, billing and localisation to it.