The TuuTap platform

A cross-platform gaming ecosystem your customers will adore, under your brand.

TuuT provides a turnkey, white-label mini-games cross-platform ecosystem with a gamification layer that all games benefit from. Run it as your own branded media channel for marketing communications to retarget users, or as a value-added service to lift engagement and revenue. It plugs into your app and your billing, and it goes live in days.

Android, iOS, web & mobile web Fully white-label
TuuTap — the next-gen gaming portal
Two ways to put TuuTap to work

One platform, two distinct products.

They're built, configured and priced differently, pick the one that fits your goal.

Use case 01 · Marketing Communication Channel

Your own branded media channel.

A focused, ad-supported games feed you own — deliver offers and re-engage your audience through rewarded placements in games people actually play.

  • Reach what's already there40% of all people play games. With Gen Z it's 80%, as they spend 8+ hours a day on screens.
  • Own your channelAs digital campaigns get more expensive, owning a medium to deliver offers and retarget existing users for free is a strategic edge.
  • Plug-and-playOne lightweight SDK, live in days. It drops straight into your existing app and billing with minimal engineering — no ad-tech stack to build or maintain.
40%
of people play games
80%
of Gen Z play games
8h+
average daily screen time
1
plug-and-play platform for it
A game running inside the TuuTap feed Banner ad placement inside the TuuTap feed Rewarded ad placement inside TuuTap
In-feed, banner & rewarded placements

Re-engaging your own users on external ad platforms costs a fortune. Instead, license an affordable media channel and run your remarketing campaigns in-house — the same audience you already have, for a fraction of the price.

Estimate your saving

How much can you save compared to paid remarketing?

Pick your market and audience size, we'll show the range.

Indicative estimate, final pricing is confirmed in your tailored offer.

Use case 02 · Telecom VAS & Entertainment Hubs

A fully gamified games service.

Run TuuTap as a value-added service: a complete portal with accounts, a content feed, competitions and rewards, turning idle minutes into a daily habit and a new recurring revenue line for operators, aggregators, fintech or transport apps.

  • EngagementGamification, social features, leaderboards and a mood-based feed keep users coming back.
  • RetentionA benefit people actually use is a benefit they don't cancel — lower churn across the bundle.
  • RevenueRecurring ARPU, billed on the rails your users already have.
TuuTap leaderboards and XP
Leaderboards & XP
TuuTap match results with stars and rewards
Results & rewards
+60%
higher engagement than generic games catalogs
+30%
D30 retention thanks to leaderboards and rewards
+10%
more sessions thanks to a self learning feed
80%
higher next-day retention with friends

Billing, monetisation & commercial model

Charge users on whatever rails your market uses, earn with the model that fits, and partner with us on revenue share.

Billing rails

How paying users are charged.

Direct Carrier BillingAirtimeMobile walletsCards

Monetisation model

How the service earns.

SubscriptionIn-app purchasesAdsAny combination

Commercial model

How we work together.

Revenue shareLicensing

Modular - switch on exactly what you need

Choose the content rating, the monetisation model and the feature modules mix per market or segment, and change it later if you need to in minutes.

TuuTap modules: Store, Competition, Ads, Socials
Content rating
All ages12+16+
Monetisation model
SubscriptionIn-app purchasesAds
Modules
StoreCompetitionAdsSocials

Mix and match per market or segment, and change it later at runtime.

Make it yours

Fully white-label, top to bottom.

Both products, the VAS and the remarketing channel, run fully under your brand: SSO, your own name, logo and login screen. Subscribers experience your brand; TuuTap runs quietly underneath. Cross-platform on Android, iOS, web and mobile web.

  • Your identityLogo, colours, copy and splash screen — themed end to end.
  • Your domain & SSOLive under your brand, signed in with your accounts.
  • Your billingCarrier billing, subscriptions and bundles — your choice.
Your logo on the TuuTap splash screen
Quality bar

The KPIs every TuuTap game must hit.

We curate hard. Titles enter the catalogue against clear engagement thresholds, then our own mechanics push them further.

Premium games
5 min+session time
30%+next-day retention
Basic games
3 min+session time
20%+next-day retention
And then we amplify them. The platform enhances every game with its own gamification, engagement and retention mechanics.
What studios say about TuuTap

Built with developers, validated by them.

“TuuTap addresses both distribution issues in low-cost countries and discovery issues, with its 'TikTok'-style one-handed flow of content — which I think is valid in all markets, not only telecom providers.”
Robert BackströmCEO, Aurora Punks
“There is a significant need for a solution like this. TuuTap mitigates the high friction and costs of the App Store while capitalising on the quiet revolution in web technology. We haven't encountered anything like it elsewhere.”
Glen GillisCEO, Sea Monster
“TuuTap is a great way to gamify the experience of playing smaller games — almost like a digital arcade where you can level up. For mobile and WebGL developers, it's an excellent way to reach a broader audience of players.”
Kushal Jeethendra SithluPineapple on Pizza Studio

See TuuTap running under your brand.

Tell us about your service and your market. We'll show you a tailored demo and a path to launch in days.